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tips from the trenches

TIPS from the TRENCHES is a free service to visitors of our site where we present a tip from 20 years of experience in journalism, advertising and public relations.

Media & Media Relations

Proper Preparation for Speaking Opportunities
Dealing with the "Sensitive" Announcement
Distributing Stories to the Media
From Journalism to PR

Web & Internet-related

Tips for Basic Web Site Evaluation
Outsourcing the Web
Building Community with Online Chats
Building A Web News Room for Media
Advertising on the Web
Making Your Site Stick

Communications Planning and Image Development

Who is an "Audience"?
Issues & Lessons Learned in Visual Identity Program Implementation
Why Develop a Creative Theme?
Newsletter Tips
Establishing Community Relations Committees
Y2K Communications Strategies

Communications Research

Getting the Most out of Market Research Results

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